Our broadband offer has now ended.

Our member-exclusive broadband offer ended on 20 April 2024.


If you need any further support or have any questions, you can still contact our Member Services team for help with your switch.

All vouchers will be sent out within 90 days of your switch.

T&Cs .

Which? Broadband offer

The third parties we work with track your activity using cookies, by clicking the link you are giving your consent to this. If you switch broadband provider, Which? will receive an affiliate commission that supports our mission to the the UK's consumer champion.

Which?

How to switch broadband

Unhappy with your broadband provider? Finding the right deal can ensure you're not overpaying and improve your service. It might seem like a hassle, but most people find it easy - get started using our step-by-step guide.

Find out how to switch

Which?

Best and worst broadband providers

Every year we ask thousands of customers about their experiences with their broadband provider. There's a huge gap in satisfaction - the best providers dance rings around the worst. Find out how your provider compares using our brand new ratings.

See our reviews

FAQ's

What happens if I have to pay an exit fee for my current contract?

Please ensure to check the details of your current contract before making any switch. Only take up the offer if you are happy to take up any cost you may incur, as it may be more than the value of your gift card.

As with all price comparison Services, Which? receives commission if a consumer switches broadband provider using our comparison service. For this promotion, we are using a proportion of this commission to fund the Amazon gift card. The balance of the commission helps fund our mission to continue as the UK’s consumer champion.

We are offering a gift card to any member who makes use of our service, regardless of who they switch to. Although those who switch to Zen will get a larger gift card, as we already recommend Zen to consumers by way of them being a Which? Recommended Provider (WRP). Indeed, based on our most recent research, Zen is currently the only WRP broadband provider.

We are offering £25 irrespective of the provider to whom members switch. Zen is already recognised as a Which? Recommended Provider and they are funding the additional £75 for the total £100 gift card for switching to them.

Which? is entirely independent and impartial in our views and we will never be influenced by any third party. We have been critical of Amazon in certain contexts but we are also realistic in recognising that Amazon is extremely popular with consumers. The very fact that we recognise their popularity but will also continue to call them out on certain things, if appropriate, demonstrates a balanced and independent approach.

Our aim with the Compare service and with our broadband provider reviews is to support informed decision making. We want consumers to have as much information available to them as possible before choosing to go with a provider. At the end of the day, it's still the consumer's choice that comes first and foremost.

As such, we want to incentivise making an informed decision on your provider, even if this means choosing one not as highly rated as another.

Our gift card amounts are only based on our most recent research, and the gift card period will end before our next results on broadband are published. We are only able to go on our most recent research, and as such can't make any predictions for the future. Any changes to WRP's in the future, or any scores of broadband providers, will not affect this offer period.

You can direct members to this page to see how our research on broadband providers is conducted: How we asses broadband.

More questions? Get in touch.

£25 gift card offer Terms and Conditions

  • Offer is open to current Which? subscribers with Full Access, Digital, Magazine, Tech Support, Money, Gardening or Travel membership.
  • You must be a new customer to the service provider (i.e. not switching tariffs or a previous customer according to the service provider’s policy)
  • The switch must be completed online.
  • You must complete the selected service provider’s new customer onboarding and validation process. It will vary depending on your chosen service provider.
  • You must provide a valid email address to receive the electronic gift card.
  • The electronic gift card will be emailed to you after we receive confirmation from the service provider that you have completed their onboarding and validation process. This may take up to 90 days.
  • The offer is open from 18 March 2024 until 20 April 2024.

£100 gift card offer Terms and Conditions

  • Offer is open to current Which? subscribers with Full Access, Digital, Magazine, Tech Support, Money, Gardening or Travel membership.
  • You must be a new customer to Zen Internet (i.e. not switching tariffs)
  • The switch must be completed online.
  • You must complete Zen Internet’s new customer onboarding and validation process.
  • You must provide a valid email address to receive the electronic gift card.
  • The electronic gift card will be emailed to you after we receive confirmation from Zen Internet that you have completed their onboarding and validation process. This may take up to 90 days.
  • The offer is open from 18 March 2024 until 20 April 2024.